Gerald Yarborough is a creative marketing executive with award-winning success translating the world’s most popular Brands, Movies, TV Shows, and beloved characters into authentic consumer product extensions for fans. He’s a global branding expert and development leader whose imagination is matched only by his executive acumen and passion for collaboration.

Working cross-functionally with studios, product, editorial, marketing, and social teams to help create best-in-class consumer product experiences, Gerald has driven Brand Creative for CBS MARKETING leveling up their on-air and consumer experience and fan engagement

Prior to joining CBS, he was instrumental in building and growing actor and entrepreneur LL Cool J’s lifestyle brand Rock The Bells, for those who love timeless hip-hop. Leaving a lasting mark on the culture with his creative vision for its annual flagship event The Rock The Bells Festival. Before joining the company, he successfully co-created consumer product programs for several of ViacomCBS’s signature network brands and set new benchmarks in quality and design for apparel and home products. With a rare ability to synthesize expertise in design, development, licensing, retail, and creative strategy into fan-worthy items enjoyed all over the world. Gerald Yarborough provides powerful ideas and solutions to create exceptional products that balance creativity, vision, and strategy.

In addition to creating and sustaining successful campaigns, Gerald remains passionately engaged in arts education, diversity and inclusion initiatives, philanthropic endeavors, and corporate social responsibility. He uses his experience and platform at CBS and Paramount Global to motivate the next generation of creatives. His active involvement in pro-social initiatives highlights that he is not only an expert in his field, but he is also a well-rounded individual and professional of outstanding character and integrity.