Program
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2.00pm | Welcome
2.10pm | Keynote Speaker - Cuong Diep: Cultivating a Pop Culture Empire: The King Ice Story and the Power of Licensing"
Join us for an inspiring keynote session with Cuong Diep, the visionary Norwegian entrepreneur behind King Ice, the preeminent name in pop culture jewelry. Cuong shares his remarkable journey of building an accessory empire through strategic licensing deals with music artists, Hollywood studios, and gaming companies. Discover the innovative strategies and creative collaborations that propelled King Ice to the forefront of pop culture fashion. This session is a must-see for anyone interested in the intersection of entrepreneurship, entertainment, and style.
2.30pm | Panel - “AI in the Arts - Creative Conundrum or Revolutionary resource?”
Explore the double-edged sword of AI in the creative world. Discover how AI might revolutionize or challenge the creative processes across various artistic fields. Join industry experts for a concise yet comprehensive discussion on the future of AI in artistry.3.30pm | Coffee Break
4.00pm | “Mastering the Pitch: Winning Strategies for Scripts, Music, Games and more”
Join us for this dynamic panel discussion focusing on the art of pitching creative projects across multiple industries. Gain valuable insights into crafting compelling pitches that resonate with producers, publishers, and investors. Whether you're an aspiring screenwriter, musician, game developer, or creative entrepreneur, this session offers essential tips and strategies to help you successfully sell your vision.5.00pm | “Synchronizing Sound: Unifying Music in Visual Media”
"Synchronizing Sound” delves into the profound impact of music on the storytelling process within the realm of visual media. This panel brings together a unique ensemble of industry professionals—composers, music supervisors, directors, producers, and editors—to explore how music influences their work and decisions.
From the director's vision to the editor's final cut, each panelist will share their philosophical and practical considerations on integrating music. Discover how composers weave emotional depth into narratives, while music supervisors navigate the complexities of rights and track selection. Directors and producers will reveal how music shapes their creative decisions, enhancing the emotional and atmospheric layers of their projects.
Join us for a captivating discussion on the symbiotic relationship between music and visual storytelling, highlighting the collaborative process that brings a unified sound to diverse media forms.
6.00pm | Jennifer Åkerman
The swedish artist will be interviewed by Gudrun Giddings about her work as an emerging artist in the US.6.15pm | Exit
6.30pm | Mixer
Join in us for our traditional after conference mixer where the magic happens!
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2.00pm | Welcome
2.10pm | Keynote - Dolph Lundgren - Join us for an electrifying keynote at NOW 2024 as we delve into the captivating journey of Dolph Lundgren, from his scholarly beginnings in Sweden to becoming a defining action icon in Hollywood. This keynote will offer a rare glimpse into the life and career of Dolph Lundgren, highlighting his multifaceted talents, from chemical engineering to mastering the cinematic arts. Discover the relentless drive, transitions, and breakthroughs of Lundgren's storied career, offering inspiration and insights into the power of perseverance, versatility, and the pursuit of one's passion in the competitive world of film.
2.30pm | Panel - “AI and the Creative Industries: Disrupting Business as Usual”
This panel ventures beyond the surface to examine the profound business implications of AI in the creative sectors. Join us as industry experts dissect how artificial intelligence is reshaping the landscape of film, music, gaming, and more. From altering production processes to revolutionizing marketing strategies and transforming audience engagement, this session will delve into AI's role as a catalyst for innovation and change. It's an essential exploration for professionals eager to understand and adapt to the rapidly evolving business dynamics of the creative world in the age of AI.
3.30pm | Coffee Break
4.00pm | “Funding Creativity: Cross-Industry Insights on Financing in the US and Nordic Regions”
Delve into the multifaceted world of creative financing. This engaging discussion will explore the various approaches to securing funding for projects across key creative sectors – films, games, music, and more. Panelists from both the US and the Nordic region will share their experiences and insights, highlighting the unique methods and challenges in each area. Attendees will gain an understanding of the diverse financing landscapes, from traditional funding avenues to innovative financial models. This session is ideal for creatives and producers seeking fresh perspectives on financing their next project, offering a chance to learn from successful strategies employed in adjacent industries.
4.55pm | Cross-Industry Launchpad: Mastering the Art of Debuting Creative Projects
Embark on an illuminating journey at NOW 2024 with our panel, "Cross-Industry Launchpad: Mastering the Art of Debuting Creative Projects." This session is dedicated to unraveling the strategies and innovative approaches essential for launching creative projects in today's digitally-dominated landscape. Learn from industry trailblazers across film, TV, music, and gaming as they share insights into their most successful launch campaigns. Discover how the fusion of traditional and social media strategies can create a buzz, engage audiences, and ultimately convert interest into commercial success.
6.00pm | Exit
6.30pm | Mixer
Location (You must be registered to attend):
LAAMP MUSIC SCHOOL
1327 5th St
Santa Monica, CA 90401
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MSK VISA Session:
What do you as an entertainment professional need to work legally in the US?Join us for an exclusive breakout session at NOW 2024, hosted by the esteemed law firm MSK. This session offers a rare opportunity to gain insights directly from legal experts in the field
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Spotify session is now fully booked
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Get ready for a night of Hollywood glamour and entertainment at one of the hottest spots in town! This year's Academy Awards screening takes place on the stunning rooftop of the Andaz West Hollywood Hotel, offering breathtaking panoramic views from the Panorama Ballroom. Savor delectable finger foods and sip on fine beers and wines on the amazing pool deck, before hitting the dance floor to the beats of our amazing DJ. The NOW Celebration is always a guest favorite, and this year's event promises to be one of the most unforgettable yet.
3.30PM | Doors open
4.00PM | Screening starts
7.30PM | Official Red Carpet Photography. Lasts one hour.
8.30PM | Celebration, music, cocktails and good times until late.
Dress code: Cocktail